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Due to years of constant information overload experienced by your potential clients, advertising has slowly lost its desired effect. People have learned to simply block out advertisements, glancing over them without ever really seeing them and ultimately ignoring them. This provides a unique problem for search marketers. PPC or Pay Per Click Marketing is the answer to generate new leads, create new sales, and reach new targets with your marketing.
WSI is strategically setup to serve PPC clients throughout the US with offices in Chicago, IL and Portland, ME.
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WSI Local Adworks
So ask yourself, "how am I supposed to deliver my message is such an over-crowded marketplace?" Well, the answer is really quite simple. When you understand your prospective customers, their lifestyles, their habits and driving needs, you put yourself in a distinct position to market to them. This is done by creating advertisements attuned to their subconscious wants, triggering impulse reactions.
Allow us to further elaborate on our process:
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We create a unique, industry specific keyword list and analyze its
performance rate.
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We break that keyword list down into categories of closely related search terms.
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We write three custom tailored advertisements for each category or "Ad Group".
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We create your PPC Campaign and begin bidding for position on your keywords.
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We analyze the campaign daily and make changes to maximize your success rates.
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We set up an 800# to seamlessly track the calls generated from your campaign.
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We track conversions and analyze what your prospects are interested in on your site. Allows us to make adjustments to the campaign to increase effectiveness.
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We get your ads in front of people wherever they may be searching - Google, Bing, Yahoo, Superpages, MagicYellow, Yelp, Angies List and more.
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We create offer overlays to promote "Special" offers, discounts, and services to get prospects to act.
Our Solution: Pay Per Click Marketing or PPC
Since the introduction of PPC, it has quickly become one of the foremost methods of advertisement in the online world. eMarketer.com recently revealed that Pay Per Click marketing enables companies to achieve the highest Return On Investment (ROI) for their marketing dollars compared to any other online or offline strategy.
The reason for this is that you are given the ability to market directly to a prospective customer while they are in the middle of searching for a product or service. This is done through search engines such as Google, Bing and Yahoo! No longer are you trying to reach prospects who aren't interested in your product or service. Pay Per Click targets only those people who specifically want to find a company like yours.
When we create your PPC Campaign, we develop a list of industry specific keywords which we then bid on through Google, Bing, Yahoo, and Superpages.com. By creating relevant landing pages and advertisements, we are able to drive the cost-per-click down for each keyword. The great thing about PPC advertising is that you only pay when your ad is clicked on. By assigning a daily budget to the campaigns, we can ensure that your monthly advertising budget is never exceeded.
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